Our Story

Family Owned & Operated Since Inception

Our Story

Family Owned & Operated Since Inception

Grassroots has been our passion for many years. It’s a way of creating, celebrating and doing business that commemorates art, craft and wonder all the way to the roots.

Grassroots has been our passion for many years. It’s a way of creating, celebrating and doing business that commemorates art, craft and wonder all the way to the roots.

– Chef Victor Sandoval

What We Do

GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.

GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.

GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.

Our Mission

We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.

We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.

We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.

Meet Our Team

Grassroots Culinary Group is a family affair

CEO AND COFOUNDER, ARKETA

Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA

Jason Fan

Founder & CEO

Victor Sandoval

HEAD OF STRATEGY, SARDINE

Simon Taylor

CEO, OPENAI

Sam Altman

Meet Our Team

Grassroots Culinary Group is a family affair

CEO AND COFOUNDER, ARKETA

Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA

Jason Fan

Founder & CEO

Victor Sandoval

Meet Our Team

Grassroots Culinary Group is a family affair

CEO AND COFOUNDER, ARKETA

Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA

Jason Fan

Founder & CEO

Victor Sandoval

HEAD OF STRATEGY, SARDINE

Simon Taylor

CEO, OPENAI

Sam Altman

Meet Our Team

Grassroots Culinary Group is a family affair

CEO AND COFOUNDER, ARKETA

Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA

Jason Fan

Founder & CEO

Victor Sandoval

HEAD OF STRATEGY, SARDINE

Simon Taylor

CEO, OPENAI

Sam Altman

Grassroots Culinary Group is family owned restaurant group specializing in menu & concept development in SoCal.

Grassroots Culinary Group is family owned restaurant group specializing in menu & concept development in SoCal.

Grassroots Culinary Group is family owned restaurant group specializing in menu & concept development in SoCal.