
Our Story
Family Owned & Operated Since Inception

Our Story
Family Owned & Operated Since Inception
“
Grassroots has been our passion for many years. It’s a way of creating, celebrating and doing business that commemorates art, craft and wonder all the way to the roots.
Grassroots has been our passion for many years. It’s a way of creating, celebrating and doing business that commemorates art, craft and wonder all the way to the roots.
– Chef Victor Sandoval
What We Do
GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.
GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.
GCG specializes in regional American cuisine, as well as classic dishes from all over the world. Our love of food leaves our team constantly striving to create new and exciting dishes and offerings.





Our Mission
We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.
We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.
We constantly seek to deliver a unique and tailored experience for every single partner that we work with. No matter what you’re looking for, from simple to spectacular, GCG is your source for distinctive menu and dining innovation for any type of venue or event.
Meet Our Team
Grassroots Culinary Group is a family affair
CEO AND COFOUNDER, ARKETA
Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA
Jason Fan

Founder & CEO
Victor Sandoval

HEAD OF STRATEGY, SARDINE
Simon Taylor

CEO, OPENAI
Sam Altman

Meet Our Team
Grassroots Culinary Group is a family affair
CEO AND COFOUNDER, ARKETA
Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA
Jason Fan

Founder & CEO
Victor Sandoval

Meet Our Team
Grassroots Culinary Group is a family affair
CEO AND COFOUNDER, ARKETA
Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA
Jason Fan

Founder & CEO
Victor Sandoval

HEAD OF STRATEGY, SARDINE
Simon Taylor

CEO, OPENAI
Sam Altman

Meet Our Team
Grassroots Culinary Group is a family affair
CEO AND COFOUNDER, ARKETA
Rachel Lea Fishman

CEO AND CO-FOUNDER, FORMA
Jason Fan

Founder & CEO
Victor Sandoval

HEAD OF STRATEGY, SARDINE
Simon Taylor

CEO, OPENAI
Sam Altman
